Job brief
As a Content Strategist at Trust Tai, you’ll be the storyteller and architect behind the words, visuals, and ideas that shape how our clients connect with their audiences. This role blends creativity with strategy — you won’t just create content, you’ll craft narratives that align with brand identity, spark emotional connections, and inspire action. From building campaign blueprints to ensuring every touchpoint delivers value, you’ll work hand-in-hand with our design, marketing, and development teams to bring concepts to life across digital platforms.
Your work will influence everything from a brand’s voice to how their message resonates in a competitive market. You’ll dive deep into audience insights, understand what drives engagement, and design content plans that are both purposeful and measurable. If you have a passion for turning ideas into compelling stories and an eye for details that make a brand unforgettable, this role will give you the canvas to make a lasting impact.
Key Responsibilities
- Develop content strategies aligned with brand and business goals.
- Research audiences, competitors, and trends to inform content direction.
- Create content calendars and oversee execution across platforms.
- Collaborate with designers, writers, and marketers to maintain a consistent voice.
- Analyze performance metrics to refine strategy.
Requirements
- 3+ years in content strategy, marketing, or related fields.
- Strong writing and storytelling skills.
- Experience with SEO, social media, and content analytics tools.
- Ability to translate brand vision into impactful content.