SmartSoft has already built the hard part. After more than 28 years in address validation and data quality, the company now has a broad set of products across address correction, NCOA, email validation, geocoding, postal software, APIs and partner solutions.
The goal now is not to add more products. It is to help more buyers find the right solution, understand the value faster and move into a trial, quote or sales conversation. There is also room to help current customers discover more of what SmartSoft already offers.
The forecasts on each milestone are planning ranges based on current industry benchmarks and should become more precise as SmartSoft's own conversion data becomes available.
